Being on a Record Label has its benefits but I also feel like doing it on your way is getting easier by the day. Labels are losing leverage right now and it is a perfect time to take advantage of the climate of the music industry.
I don't know if you saw this episode VICE did on an artist named Brent Faiyaz but it is a must watch (and its only 5 minutes and 45 seconds)
Basically, Brent Faiyaz and his manager, Ty Baisden, were offered a record deal with a quarter million dollar advance, they walked away. Instead, they opted to go independent. They realized the label was going to benefit from them doing most of their own leg work. Check out the video and hopefully it can spark some ideas for you